Add your institution/personal name after the last slash in this link (no spaces):
https://www.ou.org/vote/
For example, if you are the Young Israel of Yerushalayim, you could create the following link – https://www.ou.org/vote/YIYerushalayim
Once you decide on your URL, email it to Rabbi Hart Levine (LevineH@ou.org) so he can register your link.