Kiddush Hashem, sanctifying God’s name, specifically before a gentile all too often is not even about the gentile at all. We use it to hold ourselves to proper conduct, the gentile being a stand-in for our own conscience. We’ll tell our children to be on their best behavior in a mall to make a Kiddush Hashem when it is really good behavior that we want and not the Kiddush Hashem itself.

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