The Israel-based company Sodastream announced that they will be labeling their products made in Israel with a special label:

The label reads “MADE IN ISRAEL. This product is produced by Arabs and Jews working side-by-side in peace and harmony” and features an Israeli flag.

This is likely a move against the BDS movement which you may recall targeted Sodastream a couple of years ago because their factory was located in Mishor Adumim in the so-called “West Bank”. This eventually led to the closing of the facility and the loss of hundreds of Palestinians’ jobs. So, congratulations BDS!

You can see a video they created, before the factory was closed, with the Israelis and Palestinians working side by side. Today, there are less Palestinians working there, but Israeli Arabs, and now Bedouins work together with their Jewish Israeli counterparts.

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